Article by Max Lord about spending time as a designer talking about visual identity rather than audible identity …

By considering to use sounds as an important design parameter in web applications or product design, it is possible to achieve the same results

Max Lord is a Boston-based designer and musician. Since graduating from MIT in 1995, he has interleaved enterprise-sized web projects for household names with independent music and sound-art experiments. At Berklee College of Music, he was instrumental (ba-da-chinzzz!) in launching the first online music school, Berkleemusic.com. He is now part of LocaModa, the mobile technology start-up that's bringing Wiffiti into the world. His personal site is at Wire Sounds.